Deep User Understanding, Full-Funnel
Cognitive leverages proprietary user data and media tech to support brands/agencies with full funnel media strategies
Understand your customer
We know who you should be targeting. Our advanced technologies are designed to understand customer habits and deliver your message with maximum impact
Cognitive ID is a cookieless solution that creates in-depth views of user habits by tracking them for 12+ months, enabling us to achieve 92% user knowledge while monitoring the entire conversion funnel journey.
Unlock Hyper Profiling through Cognitive Footprint. Target campaigns for users interests, attention spans, life attitudes, mental habits, content preferences and purchasing patterns.
Create unique segments of users demonstrating compatibility and purchasing intent. Manage advertising pressure with Frequency Capping. Employ Advanced Contextual features to engage users in impactful editorial environments.
Set the parameters of your campaigns using traditional targeting options like geolocation, socio-demographics and user interests.
Master the technology
We know how to best achieve your goals. We combine internal and external tools to craft Customized Tech Stacks for specific campaign objectives.
We leverage proprietary AI algorithms that optimize campaign results in real-time. Cognitive AI and Machine Learning technology continually evolve predictive behaviour models to compete in an evolutionary framework by selecting the best-performing model to optimize the ongoing campaign.
Cognitive is continuously researching new advertising platforms, currently providing seamless integration with over 10 DSPs and SSPs, all activated to meet specific campaign objectives.
Reach every publisher across all digital channels at scale. Our Custom Tech Stacks are created to deliver any kind of ad format that meet IAB standards in every publisher inventory on Mobile, Desktop, CTV and DOOH.
Unveil the fuse funnel approach
We view the funnel not as a linear sequence of steps, but as a dynamic journey where users can move forward or pause at any point. Cognitive technologies monitor progress (or regressions) and adjust ad delivery based on each user’s passage.
