Viewable. Visible. Relevant.

We engage your target and guarantee focused real attention to your spot.

People do NOT buy advertising.
People buy relevance.

We use deep learning to automatically predict consumer behaviour and target the right consumer at the right time and in the right place.

Advertising is a commodity. Focused User Attention is the real value

Our Neural Mind Cognitive Technologies analyze every specific personality treats of your target and engage the user offering the video content best related to user journey and more relevant to the user search. We engage your customers providing content that user really wants to see.

We use disruptive Cognitive Technologies to assure real user attention to your advertising message.

CONSUMER UNDERSTANDING

The A.I. based Audience Profiling Engine analyzes social conversations, deeper dives into your consumers’ behaviours and create the Cognitive Fingerprint of the ideal target your brand. The Cognitive Fingerprint permits to identify new consumer clusters outside the social networks, predicting specific needs and interests to develop fresh marketing strategies improving campaigns performance.

DETERMINIST DATA

PERSONAL TRAITS

INTEREST & ATTITUDE

PANEL & SURVEY

CRM

SOCIAL

JOURNEY & INTERESTS / AFFINITY

SEARCH...

What people think and answer about themselves

Who your customers are

What people are saying and sharing with their friends

What we objectively measure people doing

What are looking for

+

REAL CONSUMER ENGAGEMENT

The COGNITIVE VIDEO NETWORK We combine in real-time Audience profiles and Personality treats with Semantic and Emotional analysis of web pages contents. Combining this information with users behaviours, searches, journey, we can associate the most relevant Video Content, in Emotional Coherence delivering Video PreRoll to be viewable, visible and relevant.”

CONTEXTUAL & SEMANTIC

VIDEO CONTENT

SEARCHING

BROWSING

WATCHING

What you are searching

What you are reading

What you are watching

=

CONSUMER
RELEVANCE

BRAND
AUTHORITY

Privacy-Friendly: Forget Cookies and Personal Data, go Beyond with our Contextual A.I.

Find new audiences without using personal data or cookies with Cognitive Contextual Technology. We employ adaptive AI algorithms to unveil the real-time content consumption of each brand’s unique audience, finding patterns in the page contexts that drive high-quality engagements. Cognitive operates without relying on personal data or cookies, offering advertisers a GDPR-compliant way to increase campaign reach.

Extend your Audience with Our Contextual targeting tool

Find new audiences when they are most receptive to your message. Our deep learning engine studies contextual patterns to discover those contexts that drive high-quality engagements, before scaling into contextually similar sites elsewhere online.

Persistent-ID architecture

Our technology is cookie-less by nature, we match hashed persistent IDs (emails, phone numbers, CRM IDs, etc.) with our volatile ID based on dozen of signals sent by any device connected to the internet. Our technology is an airlock between your first-party data and the traditional unsafe ad-tech ecosystem. No first-party data are shared with third parties; all the data mining, modelling and profiling happens in our encrypted data lake, and only aggregated data are shared for activation.

SPOTS REALLY SEEN, WITH ATTENTION, IN EFFECTIVE, SAFE AND RELEVANT CONTEXTS

ABOUT US

Massimo Fontana

Adtech lover & Entrepreneur-Investor (Demand Side)

More than 20-years experience in Digital Media & AdTech industry. I have worked and led organisations of different sizes and scope in different countries, learning to operate in a truly multicultural environment. I deliver the best result when strategic thinking, execution, interpersonal and negotiation skills as well as courage are required to achieve success.

Since the beginning of my career, I have been exposed to the changes that innovative technologies have been increasingly bringing to business models, value chains, and lifestyles. My job has been helping companies to transform their operations to exploit the benefits of digital innovation, always working closely with end-user customers converting new technologies into tangible business benefits.

ABOUT US

Paolo Pettinato

Serial Entrepreneur in the Advertising (Supply Side)

​Serial entrepreneur, who operates in the Supply Side of the online advertising field since 2001, when I was a publisher. I set up several Digital Sales Houses. My focus has always been bringing quality and efficiency on the Supply Side. I always struggled with the importance of Context: Vertical websites (Advit), Emotional Coherence (SentimentADV), Adclutter (MediaMatic), Quality Video Contents (MetricsMonster).

My motto is “the only limit is your imagination”, and I always played the all-in game, risking everything to bringing reality to the levels of my expectations.

Tommaso Odone

Technology lover and Entrepreneur

I approached the programmatic world in 2014, initially on the demand side, and then moved on to the supply side.

I am passionate about technology since I was a child, I found in the advertising industry the perfect combination of technology, analysis and innovation. I have the opportunity to develop my own project and do not let it escapes.

What we do

Cognitive Advertising Solutions LTD was born from merging three companies.

Cognitive SRL (Italy)

Audience Insight, Context Analysis, Content Matching

From social Topics to consume insights& interests.
From consumer journey to audience interest profiling.

Context Analysis: the Ture Semantic-Cognitive page understanding.

Content Matching Engine according to the user Cognitive Fingerprint.

MetricsMonster LTD (UK)

Bespoke Quality Content, from the biggest Italian video Library.

Made-for-the-web Original Productions: Exclusive contents, Productions covered by National and International Rights, Cinematographic Quality. Film-makers with at least 30 years of experience, partners of the leading publishers or television broadcasters themselves.

MediaMatic LTD (Malta)

Safe, Clean and Effective Placements

Dynamic generation of ad placements based on devices, user historic behaviours, context analysis, conversion score. Built-in code inside publishers page to assure total control of Adclutter, User Experience, Interactions between placements; Programmatic First Call.