Viewable. Visible. Relevant.
We engage your target and guarantee focused real attention to your spot.
People do NOT buy advertising. People buy relevance.
We use deep learning to automatically predict consumer behaviour and target the right consumer at the right time and in the right place.


Advertising is a commodity. Focused User Attention is the real value
Our Neural Mind Cognitive Technologies analyze every specific personality treats of your target and engage the user offering the video content best related to user journey and more relevant to the user search. We engage your customers providing content that user really wants to see.
We use disruptive Cognitive Technologies to assure real user attention to your advertising message.
CONSUMER UNDERSTANDING
The A.I. based Audience Profiling Engine analyzes social conversations, deeper dives into your consumers’ behaviours and create the Cognitive Fingerprint of the ideal target your brand. The Cognitive Fingerprint permits to identify new consumer clusters outside the social networks, predicting specific needs and interests to develop fresh marketing strategies improving campaigns performance.
DETERMINIST DATA
PERSONAL TRAITS
INTEREST & ATTITUDE
PANEL & SURVEY
CRM
SOCIAL
JOURNEY & INTERESTS / AFFINITY
SEARCH...
What people think and answer about themselves
Who your customers are
What people are saying and sharing with their friends
What we objectively measure people doing
What are looking for
+
REAL CONSUMER ENGAGEMENT
The COGNITIVE VIDEO NETWORK We combine in real-time Audience profiles and Personality treats with Semantic and Emotional analysis of web pages contents. Combining this information with users behaviours, searches, journey, we can associate the most relevant Video Content, in Emotional Coherence delivering Video PreRoll to be viewable, visible and relevant.”
CONTEXTUAL & SEMANTIC
VIDEO CONTENT
SEARCHING
BROWSING
WATCHING
What you are searching
What you are reading
What you are watching
=
CONSUMER RELEVANCE
BRAND AUTHORITY
Privacy-Friendly: Forget Cookies and Personal Data, go Beyond with our Contextual A.I.
Find new audiences without using personal data or cookies with Cognitive Contextual Technology. We employ adaptive AI algorithms to unveil the real-time content consumption of each brand’s unique audience, finding patterns in the page contexts that drive high-quality engagements. Cognitive operates without relying on personal data or cookies, offering advertisers a GDPR-compliant way to increase campaign reach.


Extend your Audience with Our Contextual targeting tool
Persistent-ID architecture

SPOTS REALLY SEEN, WITH ATTENTION, IN EFFECTIVE, SAFE AND RELEVANT CONTEXTS
ABOUT US

Paolo Pettinato
Serial Entrepreneur in the Advertising (Supply Side)
Serial entrepreneur, who operates in the Supply Side of the online advertising field since 2001, when I was a publisher. I set up several Digital Sales Houses. My focus has always been bringing quality and efficiency on the Supply Side. I always struggled with the importance of Context: Vertical websites (Advit), Emotional Coherence (SentimentADV), Adclutter (MediaMatic), Quality Video Contents (MetricsMonster).
My motto is “the only limit is your imagination”, and I always played the all-in game, risking everything to bringing reality to the levels of my expectations.

Tommaso Odone
Tech lover and Entrepreneur
I approached the programmatic world in 2014, initially on the demand side, and then moved on to the supply side.
I am passionate about technology since I was a child, I found in the advertising industry the perfect combination of technology, analysis and innovation. I have the opportunity to develop my own project and do not let it escapes.
What we do
Cognitive Advertising Solutions LTD was born from merging three companies.

Cognitive SRL (Italy)
Audience Insight, Context Analysis, Content Matching

MetricsMonster LTD (UK)
Bespoke Quality Content, from the biggest Italian video Library.

MediaMatic LTD (Malta)
Safe, Clean and Effective Placements